Organizations and businesses can show their support for Scituate Community Radio’s 101.3 The Coast through underwriting messages on our on-air broadcast and web-stream. When you hear “Support for 101.3 The Coast comes from…” on the station, that’s underwriting! Businesses can support specific on-air programs, segments, or dayparts.
Underwriting on 101.3 The Coast is a fantastic way to tell the community about your business or organization while demonstrating your commitment to independent, local, non-profit radio. Opportunities for underwriting are available on our website and our smartphone app as well.
What is Underwriting?
Underwriting is not advertising. It is a neutral, 15-second on-air mention that contains general information (like a business card) about your business or organization in exchange for your financial support or donation. 101.3 The Coast strictly adheres to all FCC underwriting requirements, so messages must be:
- Aired during a natural break in programming
- Informational, not promotional
- No more than 15-seconds long and voiced only by a member of The Coast staff
- Free of any “call to action” asking a listener to “do,” “buy,” “go to,” “hurry on down,” or “for a limited time only”
- Descriptive of the business, but without qualitative language such as “the best,” “number one,” or “the only place”
- Free of mentions of prices, discounts, and sales
Underwriting Examples:
- This portion of programming is brought to you by Smith’s Coffee Shop with locations in Scituate and Norwell, featuring café drinks, pastries, and sandwiches. Smith’s Coffee Shop is a proud supporter of the community and 101.3 The Coast. Their website is SmithsCoffeeShop.com.
- Support for 101.3 The Coast comes from Hank’s Hardware, offering lawn and garden supplies from Scotts, Toro, and Ortho. Hank’s Hardware is located at 1010 Cole Pkwy, Scituate, MA. Their website is HankTheHardwareStore.com.
- This program is proudly sponsored by Heritage Bank of Scituate. Heritage Bank offers personal and business checking accounts, loans, and investment services. Heritage Bank is located at 12345 Front Street in Scituate and is a proud supporter of 101.3 The Coast.
Why Underwrite?
Underwriting offers a unique approach compared to traditional commercial advertising. Our community radio audience values straightforward, concise, and sincere information.
Listeners hold a positive view of businesses and organizations that support community radio and often make purchasing decisions influenced by this support. Our sponsors, donors, and underwriters are prominently acknowledged on our sponsors page. Join us in creating outstanding local radio!
Scituate Community Radio is a registered 501(c)(3) non-profit organization, and your donations are tax-deductible.
For information on underwriting opportunities, please contact us.
